Marketing Strategy


Working with Blue Orange I will devise a marketing strategy which outlines:




  • your internal strengths and weakness and the external opportunities and threats (a SWOT analysis)


  • what you're trying to achieve as a company (your aims and objectives)


  • what you are selling (your products/services)  and what makes these unique/different from competitors


  • your growth strategy 


  • who you're trying to sell to (your market)


  • the specific groups of people you want to satisfy (your market segments)


  • who else is doing the same or similar (your competitors)


  • your key marketing messages


  • how much money you've got to spend marketing your business(your budget)


  • what marketing activities you've done to date


  • your marketing tactics



If you don't know the answer to all or some of these, then give Sharon a call on 07855 265542




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