Marketing Strategy

Working with Blue Orange I will devise a marketing strategy which outlines:

  • your internal strengths and weakness and the external opportunities and threats (a SWOT analysis)

  • what you're trying to achieve as a company (your aims and objectives)

  • what you are selling (your products/services)  and what makes these unique/different from competitors

  • your growth strategy 

  • who you're trying to sell to (your market)

  • the specific groups of people you want to satisfy (your market segments)

  • who else is doing the same or similar (your competitors)

  • your key marketing messages

  • how much money you've got to spend marketing your business(your budget)

  • what marketing activities you've done to date

  • your marketing tactics

If you don't know the answer to all or some of these, then give Sharon a call on 07855 265542

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